It’s been a mission of mine to shift music culture. I’ve gotten a chance to 10x my impact by collaborating with Youtube Music and leading design for a music startup being incubated at Google.

Areas I’ve worked on include:

❶ Lo-fi content creation for artists
❷ Emerging trends relating to curators and playlist culture
❸ Using AI to augment the artist workflow
❹ New media formats

In the process, I’ve run qualitative and quantitative research with both listeners and artists, iterated on design with high-level stakeholders, facilitated cross-functional sprints, and worked with engineers to build functional prototypes of new concepts in music.